Influence. Convince. Win.
Do you want to shape public opinion, drive change, and navigate crises with confidence?
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Welcome to Gutmann Resonance.
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I'm Thorsten Gutmann, and I believe that powerful communication is the key to influence and success. We don't just tell stories – we create impact. We persuade.
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Based in Germany, we specialize in political communications, reputation & image management, crisis communications, and cross-border communications. Our mission: to make your voice heard – and make it count.
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Our clients? C-level executives, politicians, think tanks, NGOs, media leaders, industry associations, and lobby organizations. In short: Anyone who operates in the public eye, influences opinion, and faces scrutiny.
Why me? Because communication isn’t just my expertise—it’s my passion. With experience as a journalist, Head of Communications & Marketing for a major international organization, and CEO of a real estate business, I have navigated crises firsthand, crafted high-impact campaigns, and thrived under pressure from media, politics, clients, and stakeholders. ​​
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Ready to amplify your message? Let’s talk.
What We Do
Crisis & Emergency Communications
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When reputations are on the line, every second counts. We equip you with the strategies, messaging, and rapid-response tactics needed to control the narrative, mitigate damage, and emerge stronger. 100% discreet. 100% effective.
International & Cross-Border Communications
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Political Communications & Public Affairs
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Influence isn’t just about having the right message—it’s about making sure it’s heard. We fine-tune your political communications, sharpen your public relations, and design persuasive strategies to drive policy impact and shape public discourse.
Reputation & Image Management
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Entering new markets requires more than just translation—it demands cultural intelligence. We craft communication strategies tailored to regional, local, and intercultural dynamics, ensuring your message resonates across borders.
Your reputation is your most valuable asset. Whether dealing with customers, investors, government agencies, media, or employees, we help you take control of your public image, overcome challenges, and build lasting credibility.
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Exclusive Insights
The Black Swan Podcast is Germany’s exclusive podcast on crises—how they unfold, how they are managed, and how politicians, businesses, individuals, and organizations either navigate them successfully or fail spectacularly.
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We analyze political crises, corporate disasters, personal scandals, and both historic and current case studies of crisis management—exploring the rules, pitfalls, and media dynamics that shape public perception.
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The podcast is free and available on Spotify, Apple Podcasts, and YouTube.
We live in a world where a single word can make or break a company. One wrong statement, and a scandal can spread like wildfire across social media. Buzzwords like cancel culture define our decade—an era where opinions, ideologies, and fake news collide at a breathtaking pace, with the power to ruin reputations, careers, and businesses.
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For large corporations, SMEs, politicians, political organizations, NGOs, and individuals, navigating this fast-moving, high-risk landscape is a challenge. That’s where we come in. We guide you through the noise, shield you from pitfalls, and provide professional crisis management that keeps you in control.
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Our expertise lies in crisis prevention, crisis communications, and the development of comprehensive crisis strategies. If the damage has already begun, we act fast to minimize reputational harm and restore stability.
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Above all, our approach is 100% confidential and discreet.
In politics and public affairs, it’s not just about having the right message—it’s about making sure it dominates the conversation.
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From policymakers and industry leaders to media and the public, your success depends on how effectively you navigate the complex web of stakeholders that shape opinions and drive decisions.
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We take a bird’s-eye view of the landscape, analyzing how different forces interact, and craft strategic, persuasive messaging that positions you ahead of the curve. Small adjustments can create a ripple effect, shifting narratives, strengthening credibility, and securing long-term influence.
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Through stakeholder analysis, media strategy, and political messaging audits, we refine your public positioning, sharpen your communication tactics, and ensure your voice doesn’t just get heard—it shapes the debate.
"When in Rome, do as the Romans do." Successful international communication isn’t just about speaking the language—it’s about understanding the cultural, political, and societal landscape of each market.
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Just as skyscrapers define a city’s skyline, global influence is built on strong foundations, strategic positioning, and adaptability. Expanding your reach abroad means knowing which media drive public discourse, which political forces shape policy, and which institutions and networks hold the most power. These factors don’t just influence perception—they determine success or failure.
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We craft tailored communication strategies that help you navigate complexities, influence key stakeholders, and secure long-term impact.
Our expertise spans the DACH region (Germany, Austria, Switzerland), the European Union, Japan, and Russian-speaking countries, including Central Asia.
Your reputation is a mirror—it reflects how the world sees you. Every action, every statement, and every decision shapes that reflection.
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In today’s fast-moving world, public perception can shift in an instant. A single misstep can distort your image, while a well-crafted strategy can enhance trust, credibility, and influence. Reputation isn’t just about what you say—it’s about what others believe.
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With an outside perspective, we help you see what others see. We identify weaknesses before they become crises, refine your messaging, and craft strategies that ensure your reflection remains strong, clear, and untarnished.
From media strategy and stakeholder engagement to crisis prevention and reputation recovery, we help you stay in control of your narrative.